2024 retrospective: Words from an entrepreneur - Resilience Skill Skip to content

2024 retrospective: The words of an entrepreneur

2024 is drawing to a close, a year in which we've achieved some incredible milestones. Today, I want to share with you what it has meant for me and for the company.

If I had to start with one thing, it would be with the values that have guided this adventure from day one: resilience, humility, hard work, discipline and passion. These words are not just principles, they are what allow me to build, to hold on, and to keep going, even when everything seems insurmountable.

There are days when I still find it hard to realize what I've built. As a woman, as a reserved person, and above all as an honest person in a world sometimes ruthless and often filled with opportunism, this adventure is a real challenge.

Some people tried to turn me off, to make me doubt myself. But over the years, I've learned to assert myself, to make people respect me, to set my limits, to say no, to say stop when people abuse my kindness. It's not always easy to stand your ground in an environment where everything seems to be a race to the ego, but I've learned one thing: in the long run, giving of yourself, with sincerity, always pays off.

Being an entrepreneur is much more than running a business. It's about learning to pick yourself up after every fall, and understanding that true success lies in the path you've travelled and the values you uphold through thick and thin.

 

An incredible year, a million reasons to keep going

2024 began with a clear ambition: to stabilize our business, consolidate our foundations, and fine-tune the details. After a landmark 2023, I thought this new phase would be one of stability, a pause to strengthen our foundations. But what we have achieved this year has exceeded anything I could have imagined.

We have reached a symbolic milestone: exceeding the million mark. This figure is not just a financial result. It represents much more. It's a testament to resilience, hard work and a community that has believed in us every step of the way.

Starting from scratch, after someone tried to stop me, was a difficult decision, but today, this figure symbolizes our ability to turn hardship into opportunity. It shows that, even in the most uncertain of times, hard work and vision always pay off in the end.

This year, we have broadened our horizons: reaching out to Europe, strengthening our presence, and opening up perspectives we would never have envisaged three years ago. Each step forward has been the fruit of a thoughtful strategy and a daily commitment to offering the best to our community.

 

Lessons from 2024: No shortcuts, just reality

On Instagram, we often see people displaying a perfect life, dazzling successes, and a facade of joy. But the reality is very different. These illusions make you doubt, they make you think you're "less" than them, that you're not doing enough or that you're not worth as much. And yet, behind the rhetoric, there's often no concrete action, no proof, and none of the solidity they claim.

With Resilience Skill, I want to show reality, authenticity, and remind people that nothing is easy or magical. There is no miracle in success. Everything is built, little by little, through challenges, mistakes and lessons learned from difficult times.

This doesn't mean you have to sacrifice everything. You don't have to give up your freedom or your life to succeed. Finding your balance takes time, and yes, there's a price to pay: constant effort, questioning, and daily discipline. But this price is the guarantee that what you're building is solid and deserved.

When we look back, it's not the appearance of instant success that counts. What's beautiful is the road travelled, the challenges met, and the values preserved. It's these moments of truth and resilience that make the difference between the superficial and the lasting.

With us, there are no shortcuts or illusions. What we build is made to last, because it's forged in sincerity, effort and passion.

 

2025: Build, inspire and leave a mark

2025 won't just be a year of growth. It will be a year in which we continue to move forward with conviction, building something bigger, stronger and more impactful.

Our ambition goes beyond numbers and projects. Building bigger premises, strengthening our production, developing our international presence... These actions are not ends in themselves. They are the foundations of a vision that goes far beyond: that of showing that a company driven by honesty, hard work and strong values can transform its sector, inspire its community and leave a lasting imprint.

We're not here to crush or compete. We're here to write a story that matters, a story that inspires. A story that proves it's possible to succeed without illusions, with authenticity, and build something that lasts.

2025 is a year to dream without limits, to continue to work with passion, and to shine the light we've carried since the beginning. Together, we'll create something that transcends the present moment and leaves its mark, long into the future.

 

Endless gratitude

None of this would have been possible without all the people who surround me and support this adventure. Today, I no longer feel alone. I have a great team, a loyal community and solid partners.

To our customers: You are the heart of this adventure. You don't just place an order: you support a small French company, you wear our clothes with pride, you show them off at competitions, and you send us photos that fill us with joy. A customer recently wrote to me: "Your clothes are much more than a product, they're a source of pride in representing your values." Your messages, your feedback and your loyalty are what keep us going.

To my team: Alexandra, my sister and right-hand woman, oversees production with incredible rigor. Tiffany, our graphic designer, transforms your ideas into unique visual creations. Elisa, boosts our communications with unrivalled talent. Julie handles the administrative side of things with perfect organization. And Christopher, my cousin who arrived in April, immediately found his place and brings a fresh perspective to every problem. You're more than a team, you're my strength.

To my family: My parents, my partner, my in-laws and my friends. You believed in me when all seemed lost. You are always there, in moments of doubt as well as in victories. Your love and support are my anchor.

To our ambassadors: You are our voice, our strength in the field. At every competition, every event, you wear this brand as if it were your own. You're more than ambassadors, you're family.

To our partner Vikings Training: Thank you for placing your trust in us and allowing our brand to shine all the way to the United States. Your support inspires us to go even further.

To our suppliers and service providers: Thank you for being reliable, committed partners who share our vision and enable us to maintain the quality we stand for.

To the competition organizers: A huge thank you to the organizers who enable our community to come together and grow. You're making a real contribution to the CrossFit® market, and your work deserves to be recognized. Julien from Mayenne THD, the CrossFit® France team, Jordane, Eli, Mickael from Affiliates and all those who work to offer the community competitions that count. Your commitment does not go unnoticed.

To our business customers, valuable partners: You are more than just customers. Every collaboration with you is an opportunity to grow together. Your trust, your feedback, and your commitment to our brand enable us to go from strength to strength. Thank you for sharing this vision with us and actively contributing to its success.

To all respected brands: market forces

In an industry where everyone brings a different vision to the table, it's important to highlight the value of those who fight every day to drive the market forward. These brands aren't just competitors: they enrich French CrossFit® with their creativity, perseverance and unique ideas.

  • Training Distribution: Cédric and Stéphanie, the old hands. Your commitment is an example of the best the market has to offer.
  • Spirited Minded: Ellia and Mélanie, your creativity and energy make this sector even more dynamic.
  • Pwrd by Coffee: Carina, we love you. Your passion and dedication make all the difference.
  • Bro: Michael, we're sending you all the strength you need to keep going and make your project shine.
  • Stensed: Kaïs, your rise to power is impressive. Keep up the good work.
  • MJ Patissier: Julien, your great cookies are the talk of the town, and we're delighted to share every competition with you.
  • Brennos: Romain, your values and authenticity are exemplary. You've been around for a long time, and your brand embodies a depth and sincerity that inspire me.
  • A word to new brands: welcome to the adventure: To all the new brands embarking on this adventure, I'd like to extend a warm welcome. This path is demanding, but it's also rich in learning, encounters and satisfaction. We hope our journey will inspire you, not terrify you. There is room for all those who wish to invest themselves with honesty, hard work and kindness towards others. This market needs diversity, creativity, and brands that share strong values. If you're here to contribute with sincerity and passion, you've got a place. Together, we can continue to build an ecosystem that benefits everyone.

 

Thanks for everything

Thank you for reading these words. Thank you for being here, for believing in us, for supporting our creations. Thank you to my team, my family, my partners, my customers. Together, we're writing much more than a company story: we're building a life project, a vision, a light.

We're ready for 2025. And we'll go further, together. 🚀

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