A word from the designer: Yugen, harmony between origins and passion

To you who share with us this quest for meaning and beauty through clothing, I want to open my heart and unveil the soul of our new collection: Yugen.

"Half-French, half-Vietnamese, I grew up nourished by a rich cultural heritage, lulled by the stories of my childhood where Asia and Europe danced in harmony. My sister and I were raised in a home where the scents of spices mingled with the vibrant colors of silk, a place where tradition was not only respected, but lived.

My fascination with Japan has blossomed over the years. Never trodden on, but always dreamed of, this country remains my greatest wish for discovery, a land where modernity rubs shoulders with tradition, where nature expresses itself with unparalleled poetry.

Manga, these windows open to a world of bravery and the quest for identity, particularly marked me. Among them, Naruto resonated strongly, echoing our own values of resilience and respect. Through the tribulations of this ninja, I saw the reflection of our struggles, of our hopes.

Yugen was born out of this fascination. Seven natural elements, each illustrating a pillar of our vision of the world, inspired by the mythical landscapes of the manga that rocked my adolescence. From the Land of Fire to the caress of Water, each piece is a tribute to the natural forces that shape us.

Tiffany, our graphic designer, shares this passion for Japan. Together, we dreamed of this collection, she even learns the language so that one day we can travel through this country that inspires us so much.

This collection is our dream woven with threads of reality, an ode to our origins, a celebration of life and lessons learned. Every design, every color, every line is imbued with our experiences, our admiration for Japan, and our love for manga art.

We hope that Yugen will speak to you, that it will resonate with you, that it will accompany you in your own battles and victories. Wear it with pride, because each piece is a piece of our history, a stage of our journey, a fragment of our dreams.

With gratitude."

Jennifer